In the constant push by brands to win the attention of customers on social media, one of the most successful strategies this year has been to use ephemeral content. Ephemeral content is fleeting, timely and relevant. It is often shot straight from the hip and, as such, tends to be raw but at the same time innately human. This lends …
Marketing Renaissance
Out with the new, in with the old A marketing renaissance has occurred for some ‘old’ means of communication and brands looking to refresh their marketing strategies could benefit from taking a new look at old ways of doing things. Podcasts The biggest comeback of them all must be pre-recorded audio. Whether it’s business, tech, or true crime topics, people …
Chatbots and communications – is AI all that it’s cracked up to be?
Technology is helping brands connect with customers better than ever before. Through chatbots and social media, brands can engage with customers at levels that drive the desire to purchase. Brands that are seen to prioritise online customer engagement and respond quickly to enquiries are generally well regarded. Facebook has made it even easier for customers to measure and compare the …
After the final rose – finding fame and influencing people
Even if you’re not a fan of reality TV and orchestrated romance, it’s hard not to acknowledge the popularity of shows like The Bachelor. Season three of the New Zealand franchise featured a bevy of Kiwi girls competing to win the heart of surf sports coordinator Zac Franich from Orewa. The finale revealed the last girl standing was Viarni Bright, …