Do you know what ‘pusillanimous’ means, let alone how to spell it? I’d hazard a guess that 99 per cent of the New Zealand wouldn’t know that this word means ‘lacking in courage and resolution’. Pusillanimous was the word that saw 14 year-old Lucy Jessep win the 2017 New Zealand Spelling Bee at the weekend. Ellen Irvine | Account ManagerA …
Why an EDM is important for your business
Why your business needs an EDM Electronic direct mail (EDM), commonly known as e-newsletters, are one of the most powerful PR and marketing tools your company can use. With some carefully crafted content, EDMs are an opportunity to build relationships with clients and help them feel connected to you. The best ones inspire clients to care about the company, and …