Client

BETHLEHEM BIRTHING CENTRE

Project

Opening and launch of Centre, 2014

The Centre was unique to Tauranga when it opened, and it was essential that its services and ethos were effectively communicated to pregnant women, their families and community stakeholders

Disciplines

Media releases and liaison, stakeholder relations, launch event with Prime Minister, collateral copywriting and design, social media advertising recommendations and design

Results

Blink’s strategy has seen the Centre become a leading choice for prospective mothers and their families. The Centre is well-utilised for births and post-natal care, and its focus on primary birthing is well known.

Blink is helping the Centre to open new birthing facilities in Palmerston North and Lower Hutt in 2017.

“The team at Blink have been invaluable in getting our messages out to the wider public. Their outstanding commitment to detail and their flair for designing our website has meant we can offer our services in an informative and aesthetically compelling way.

“With an initiative such as the Birthing Centre, it was vital to portray the services and potential outcomes for mothers in a way that was both appealing and authentic.

“Working with Blink for going on three years, we have the utmost confidence in their ability to foresee our needs and to become a ‘voice’ for our business (social enterprise). I would describe Blink as a ‘friend’ to our cause while at all times maintaining the highest professionalism. I have no hesitation in endorsing this company.”
Chloe Wright – CEO, Bethlehem Birthing Centre

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