The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw? If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox. World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing. Game of Thrones, Suits …

Scott MacLeod hikes the family-friendly Waitawheta Tramway

Scott Macleod | Account Manager Lifestyle, People, Travel

Access: Franklin Rd, 50 min from Tauranga Hike distance: 19km (return) Hike time: 3 hrs (to hut) or 6 hrs (return) Accommodation: Waitawheta Hut, bookings through DoC Parking: At trailhead Grade: Easy There are nine of us, and we’re tramping at a brisk pace over mud-spattered planks of wood. It’s one of the easiest walks I’ve ever undertaken to a …

The art of a good menu

Scott Macleod | Account Manager Design, Lifestyle, Marketing

You take your seat at the table, open the menu, and scan the contents for yummy goodness. Approximately 109 seconds later, according to a Gallup poll of menu-reading times, you perform a series of violent gesticulations in the direction of the haughtily inattentive waiter. You place your order for medium-rare Kobe beef and lean back in your chair, content with …

Reading for pleasure shouldn’t be a guilty pleasure

Ellen Irvine | Account Manager Lifestyle

I got my latest reading recommendation from Reese Witherspoon. The actress, who owns a successful film production company and is a leading supporter of women in Hollywood, is also a keen advocate of reading for pleasure.  Ellen Irvine | Account ManagerA natural storyteller through both traditional and digital mediums, Ellen embraces her clients’ objectives and aims to assume their unique …

New Zealand Spelling Bee inspires

Ellen Irvine | Account Manager Lifestyle

Do you know what ‘pusillanimous’ means, let alone how to spell it? I’d hazard a guess that 99 per cent of the New Zealand wouldn’t know that this word means ‘lacking in courage and resolution’. Pusillanimous was the word that saw 14 year-old Lucy Jessep win the 2017 New Zealand Spelling Bee at the weekend.  Ellen Irvine | Account ManagerA …

Five ways Tauranga beats Melbourne – and five ways we don’t

Scott Macleod | Account Manager Lifestyle

Blink account manager Scott MacLeod shifted from Melbourne to Tauranga late last year. He’s found lots to love about living in the Bay, but there are a few things he misses. Here’s his take on the things that are better here – and better there.  Scott Macleod | Account ManagerScott brings to Blink a passion for storytelling and a knack for grabbing an audience’s attention. “I …

A Hundred Words for Sand

Scott Macleod | Account Manager Lifestyle

They say the Eskimos have a hundred words for snow. After hiking Ninety Mile Beach, I can think of a hundred words for sand – mostly comprising four letters. What to call the fine, white sand that twists towards you on the ocean wind, long lines snaking inches above the hard-packed beach, seeping through the mesh of your trail shoes …