Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside? Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member. However, most news outlets reported that she was stood aside. Scott Macleod | Account ManagerScott brings to Blink …

The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw? If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox. World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing. Game of Thrones, Suits …

Are whistleblowers an endangered species in a digital age?

Luke Balvert | Account Manager Media, People, Politics

Is fairness and freedom dead on the internet? Big Brother (or someone) is always watching, collecting data and tracing our every move via the multitude of devices now acting as extensions of our arms. Take for example the volatile digital landscape through which journalists ply their trade in order to secure a scoop or break news. Today, the laptop and …

What’s in a headline? Online journalism and the fight for clicks

Luke Balvert | Account Manager Media

Hands up if you have ever felt cheated or frustrated when you click on an article only to think “wait a minute… I haven’t learnt anything from this”, or “this could have been summed up in the headline”.  Luke Balvert | Account ManagerLuke focuses on helping clients with a communications style based on solid back-to-basics methods. “Sometimes paring things right …