Technology brings new life to WWI communications

Scott Macleod | Account Manager Technology, Uncategorized Leave a Comment

  This week provided a sobering reminder of the sacrifices made by our Tauranga forebears – and a demonstration of just how far we’ve come with communications technology. The reminder occurred on Sunday, when more than 300 people gathered in Memorial Park to pay their respects to 109 local men who died in World War 1. For this communications professional, …

Emojis adding value in a digital world 

Alison Brown | Group Account Director Technology

A New Zealand news outlet claimed recently that writing a story with pen, paper and actual words was becoming a dying art because emojis were taking over the world. Surely, this was hyperbole. The evidence that supposedly supported this claim was a YouTube survey suggesting that emoji usage was taking its toll on the way we write. More than 90 …

Facebook News Feed Changes

Alison Brown | Group Account Director Marketing, Social Media, Technology

The social media marketing world has been abuzz this month with reaction to Facebook’s announcement that it’s making significant changes to its news feed algorithm. The social media giant is prioritising “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer posts from pages in the news feed.  Alison Brown | Group …

Blockchain, the Future or a Fad?

Christiaan Van Rooyen | Designer Technology

As we evolve into the digital age the recording of transactions becomes more complex – be it exchanging goods, transferring money or making contracts. Blockchain is the underlying technology behind all cryptocurrencies, like Bitcoin, and has the potential to change the way we work and communicate, making it more secure, efficient, and trustworthy. The growth of global trade has created …

Chatbots and communications – is AI all that it’s cracked up to be?

Alison Brown | Group Account Director Social Media, Technology

Technology is helping brands connect with customers better than ever before. Through chatbots and social media, brands can engage with customers at levels that drive the desire to purchase. Brands that are seen to prioritise online customer engagement and respond quickly to enquiries are generally well regarded. Facebook has made it even easier for customers to measure and compare the …