The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw? If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox. World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing. Game of Thrones, Suits …

“Would you like a bag with that?” The pleasure and pain of going plastic-free.

Alison Brown | Group Account Director Marketing, Sales, Trends

Last month I found myself jumping on a much-hyped consumer bandwagon. During Plastic Free July, I bought a kit online and made solid shampoo bars. The kit cost a whopping $40 and I can only assume the price factors in the cost of ingredients, shipping and the smugness I felt after successfully washing my hair with a bar of soap …

When it’s not cool to be ‘cool’

Julia Proverbs | Account Manager Social Media, Trends

According to my kids, I am cool. But it’s not ‘cool’ as us Gen Xers might know it. It seems there’s an acronym for everything these days and when someone under the age of 20 calls you ‘cool’, it’s not a compliment. Apparently, as I have been recently informed, ‘COOL’ stands for Constipated Overrated Old Lady. Or, if you want …