Client

FRASERS PROPERTY AUSTRALIA

Project

Coast Papamoa Beach subdivision

Frasers Property developed the 24-hectare Coast Papamoa Beach, a premium subdivision with manicured gardens, boardwalks and tree-lined streets

Disciplines

Social media, electronic newsletters, advertising design, branding, website design, marketing strategy, website writing, media releases and liaison, Google advertising

Since 2015, Blink has promoted this development through a highly-customised public relations strategy including the creation and dissemination of content through a variety of media to build profile in a highly-competitive property market.

Results

Interest has been strong enough for prospective buyers to camp out overnight ahead of section releases (on several occasions).

More than 200 sections have been sold.

“Blink developed a highly-customised public relations strategy for our project … that helped build our profile with the right audiences. “We really appreciate their responsiveness and outstanding personalised service.”
Kranish Reddy – Development Manager, Frasers Property (Coast Papamoa Beach)
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