Client

JENNIAN HOMES

Project

Jennian Homes Mother’s Day Fun Run/Walk 2017

Held at 23 locations nationwide, this Jennian Homes initiative supporting the Heart Foundation is the biggest Mother’s Day event in New Zealand

Disciplines

Event promotion, media releases and liaison, social media strategy, radio scripts, commercial partner relationships

Results

Blink secured interviews for Olympic event ambassadors with TVNZ Breakfast, RadioLive and Good Health Choices.

More than 70 media releases were distributed, including many tailored to individual media outlets. This generated a lot of publicity.

The result was that 10,000 people entered the 2017 event – a 43% jump over the previous year’s figure of 7000. Christchurch, Wellington and Paihia each hosted more than 900 participants.

“The Blink team were excellent in boosting our public relations activity and media exposure for our annual Jennian Homes Mother’s Day Fun Run/Walk campaign. “Blink’s efforts greatly contributed to the event’s 43% increase in growth, which was an outstanding result.”
Andrew Bromell – Marketing Manager, Jennian Homes
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