Natalie Bridges | Managing Director Uncategorized

Journal is a quarterly publication of entirely original content created by the Blink team and our talented contributors.




The importance of vocabulary: why ‘trivial’ matters

Ellen Irvine | Account Manager Reading, Uncategorized 1 Comment

There was plenty of head-shaking and finger-wagging over the state of our children’s vocabulary after the NCEA Year 13 History exam brouhaha.

The students were asked to analyse the extent to which they agreed or disagreed with Julius Caesar’s quote in relation to a historical event: “Events of importance are the result of trivial causes.”

Problem was, they didn’t know the meaning of ‘trivial’.

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Technology brings new life to WWI communications

Scott Macleod | Account Manager Technology, Uncategorized Leave a Comment


This week provided a sobering reminder of the sacrifices made by our Tauranga forebears – and a demonstration of just how far we’ve come with communications technology.

The reminder occurred on Sunday, when more than 300 people gathered in Memorial Park to pay their respects to 109 local men who died in World War 1.

For this communications professional, Remembrance Day was a time to reflect beyond the horrors of war to the propaganda which led our forefathers to believe they were embarking on a ‘grand adventure’.

It was also a time to ponder the incredible scientific advances made in the short span of 100 years, with century-old communications technology including rudimentary biplanes, Morse code and hand-cranked movie cameras producing jerky images bereft of sound.

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Is print dead?

Scott Harwood | Creative Director Uncategorized 1 Comment

We’re often told that digital media is the brave new world, get on board or get left behind. Print is not dynamic, old school and past it’s use-by-date.

Is, that right? Is print no longer relevant? Is it heading for a not-so-slow death?

Over the last several years we’ve seen a headlong rush by communicators and marketers to new digital media. Terms such as click-throughs, conversion-rates and reach are now part of the daily vernacular of the digital communicator.

However, as much as digital media makes up a large part of what I do each day, I’m still a die-hard fan of the printed page. There’s something about the look and feel, and even smell, of a printed page that keeps me hooked.

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How to transform your brand through storytelling

Alison Brown | Group Account Director Branding, Marketing Leave a Comment

Imagine that you’re in the market for a good moisturiser and you have the option of buying one of two brands.

The cost and ingredients are nearly the same – the first product gives you a straightforward description of volume and benefits to your skin. The second features messages about the benefits, but it also carries a story about the values of the company and its founders, confirmation that ingredients are ethically-sourced and not tested on animals and how, with each purchase, $5 will be donated to a charity that provides support to people affected by cancer.

Most likely, you’re going to buy the second moisturiser, thanks to persuasive storytelling.

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Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside?

Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member.

However, most news outlets reported that she was stood aside.

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The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw?

If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox.

World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing.

Game of Thrones, Suits or Stranger Things – the list of great TV shows is endless and growing. Read More

“Would you like a bag with that?” The pleasure and pain of going plastic-free.

Alison Brown | Group Account Director Marketing, Sales, Trends

Last month I found myself jumping on a much-hyped consumer bandwagon.

During Plastic Free July, I bought a kit online and made solid shampoo bars. The kit cost a whopping $40 and I can only assume the price factors in the cost of ingredients, shipping and the smugness I felt after successfully washing my hair with a bar of soap I made from scratch.

The soap performed incredibly well. It lathered beautifully, smelt divine and as a bonus (pointed out by my kids who used it suspiciously) didn’t make anyone’s hair fall out.

Like many consumers, I’ve been searching for ways to reduce waste and cut back on the amount of plastic we bring into the house. Making shampoo bars was relatively easy and it’s something I could involve the kids in. I felt good because I believed I was doing something good for the planet. Read More