Natalie Bridges | Managing Director Uncategorized

Journal is a quarterly publication of entirely original content created by the Blink team and our talented contributors.





How to transform your brand through storytelling

Alison Brown | Group Account Director Branding, Marketing Leave a Comment

Imagine that you’re in the market for a good moisturiser and you have the option of buying one of two brands.

The cost and ingredients are nearly the same – the first product gives you a straightforward description of volume and benefits to your skin. The second features messages about the benefits, but it also carries a story about the values of the company and its founders, confirmation that ingredients are ethically-sourced and not tested on animals and how, with each purchase, $5 will be donated to a charity that provides support to people affected by cancer.

Most likely, you’re going to buy the second moisturiser, thanks to persuasive storytelling.

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Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside?

Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member.

However, most news outlets reported that she was stood aside.

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The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw?

If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox.

World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing.

Game of Thrones, Suits or Stranger Things – the list of great TV shows is endless and growing. Read More

“Would you like a bag with that?” The pleasure and pain of going plastic-free.

Alison Brown | Group Account Director Marketing, Sales, Trends

Last month I found myself jumping on a much-hyped consumer bandwagon.

During Plastic Free July, I bought a kit online and made solid shampoo bars. The kit cost a whopping $40 and I can only assume the price factors in the cost of ingredients, shipping and the smugness I felt after successfully washing my hair with a bar of soap I made from scratch.

The soap performed incredibly well. It lathered beautifully, smelt divine and as a bonus (pointed out by my kids who used it suspiciously) didn’t make anyone’s hair fall out.

Like many consumers, I’ve been searching for ways to reduce waste and cut back on the amount of plastic we bring into the house. Making shampoo bars was relatively easy and it’s something I could involve the kids in. I felt good because I believed I was doing something good for the planet. Read More

Sorry. You lost me at the first slide.

Scott Harwood | Creative Director Live presentations, Sales 2 Comments

I recently attended a workshop in Tauranga. It was held in a large hanger. The presenter was an interesting person with some good stuff to say.

However, there was a problem. No microphone.

Being a hanger, the ambiance was one of a large bucket. We all strained to hear what was being said.

A bit later we were asked to stand and move either to one side or the other of the space, so to reflect our position on various statements. Selected individuals were quizzed on why we took our either-or positions. Unfortunately, most of the rationales offered were lost into the abyss of the big bucket.

Much later someone saved the day with a microphone. Finally, normal transmission resumed.

All this got me thinking about preparation for and the makings of a great presentation. Read More

Are whistleblowers an endangered species in a digital age?

Luke Balvert | Account Manager Media, People, Politics

Is fairness and freedom dead on the internet?

Big Brother (or someone) is always watching, collecting data and tracing our every move via the multitude of devices now acting as extensions of our arms.

Take for example the volatile digital landscape through which journalists ply their trade in order to secure a scoop or break news.

Today, the laptop and phone play as important a role in the life of an investigative reporter as the notebook once did.

That’s because it is easier and more convenient to communicate with someone digitally rather than in person. Read More

Scott MacLeod hikes the family-friendly Waitawheta Tramway

Scott Macleod | Account Manager Lifestyle, People, Travel

Access: Franklin Rd, 50 min from Tauranga
Hike distance: 19km (return)
Hike time: 3 hrs (to hut) or 6 hrs (return)
Accommodation: Waitawheta Hut, bookings through DoC
Parking: At trailhead
Grade: Easy

There are nine of us, and we’re tramping at a brisk pace over mud-spattered planks of wood. It’s one of the easiest walks I’ve ever undertaken to a DoC hut, and those planks are part of the reason why. Read More

When it’s not cool to be ‘cool’

Julia Proverbs | Account Manager Social Media, Trends

According to my kids, I am cool. But it’s not ‘cool’ as us Gen Xers might know it.

It seems there’s an acronym for everything these days and when someone under the age of 20 calls you ‘cool’, it’s not a compliment.

Apparently, as I have been recently informed, ‘COOL’ stands for Constipated Overrated Old Lady. Or, if you want to be gender-neutral, Constipated Overrated Out-Of-Style Loser. Read More