Technology is helping brands connect with customers better than ever before. Through chatbots and social media, brands can engage with customers at levels that drive the desire to purchase.
Brands that are seen to prioritise online customer engagement and respond quickly to enquiries are generally well regarded. Facebook has made it even easier for customers to measure and compare the responsiveness of brands by reporting on Message Response times.
The expectation that customers have to be digitally connected to brands has seen a wave of interest in chatbots. Read More