There’s a good story within everything – it just needs a voice
What we do
We offer integrated PR, marketing and digital solutions founded in thoroughly researched, considered and tested approaches.
These days, brands must work harder than ever to make their voices heard. That means communicating in a way that’s clear, fresh, relevant and looking to the future.
We push boundaries and challenge norms to breathe life and authenticity into your brand’s dialogue. Our people create meaningful and captivating ideas, lifting your voice above the crowd. Don’t miss an opportunity to communicate well.
How we work
We listen and work as part of your team to discover your target audiences and how we can create a longterm and meaningful relationship with them. That means understanding their behaviours.
Those who are successful have looked deeper and found authentic, interesting things to say to those audiences.
We want to understand your long-term goals so that your actions today build towards the bigger goals of tomorrow. We collaborate with you to bring out the very best you have to offer and make communications work hard for your business.
Who we are
Trust isn’t a given, it’s earned, and we love to earn the trust of our clients. With trust comes a flourishing relationship that enables us to achieve optimal results. Our team includes highly-experienced marketers, graphic designers, public relations experts and former journalists with networks stretching from Cape Reinga to Bluff. Whether the focus is local or national, our approach is always the same – working directly with clients to ensure that their goals are our goals, that their success is our success.
Natalie founded Blink in September 2012 to harness the power of good communications for local businesses. Understanding what makes people behave in the way they do and being able to positively influence that behaviour is what sets Blink apart. “Many of us are former journalists and I think our strength lies in understanding what makes people tick and how to create messages and connections that make good things happen.” Natalie has worked in the UK as a producer, production assistant and researcher for BBC radio and TV consumer affair programmes, and has also stage-managed national BBC events. In New Zealand she pursued journalistic roles at the Bay of Plenty Times, More FM and RadioLIVE, before working as editor of Simply You and Simply You Living magazines. Her two English literature degrees include an MA from Oxford, where she specialised in romantic-period poetry. Natalie is a member of several boards: TECT (Tauranga Energy Consumer Trust), the Tauranga Art Gallery Foundation, and the innovative arts and culture hub The Incubator.
Group Account Director
As Blink’s longest-serving professional, Alison has found that her greatest source of work satisfaction stems from the success of her clients. Whittling down complex subjects to make them understandable as part of a wider plan is a part of the process Alison really enjoys. “We’re here to make things easy, but first that takes some frank and honest discussion about the entire picture and wider business goals.” Alison’s other specialisation for Blink is in the rapidly-changing digital and social media landscapes, ensuring that Blink remains at the forefront of those changes and the appropriate applications of them for clients. She built a skill-base through journalism, with broadcasting roles at Coromandel FM, More FM and RadioLIVE as well as a print role at the Daily Post. In 2002, Alison was judged Individual Radio Journalist of the Year at the national radio awards. She has a BA, and a Diploma in commercial broadcasting.
Scott starts his projects with a structured, analytical appraisal that leads into a creative phase in which the goal is always to connect with an audience. “There needs to be reasons for doing everything we do. So we’ve developed simple processes that get to the crux of a campaign, project or larger strategy that maps out clear building blocks.” His skills are built upon more than 25 years’ experience across dozens of design disciplines for clients on both sides of the Tasman. He’s worked as an art director, studio manager, creative director and freelance designer. Among his more interesting roles was creating album covers for EMI Records. He’s won the Cover of the Year (twice) and Designer of the Year titles at the Magazine Publishers Association awards and a gold medal at the Pride in Print Awards.
A natural storyteller through both traditional and digital mediums, Ellen embraces her clients’ objectives and aims to assume their unique “voices” in communications. Among her proudest achievements are the long-term relationships she has built with clients, including some she has worked with since their inceptions, particularly with in the healthcare, not-for-profit and property development spheres. “Working closely with clients and becoming part of their journey is a real privilege. We really get to know their business and goals and constantly strive to achieve them through our part in setting the communications agenda and implementation.” She joined Blink in February 2014, bringing 15 years of journalism experience from publications including the Wairarapa Times-Age, The Evening Post, The Dominion Post, and the Bay of Plenty Times. Ellen has a BA (Hons) in French language and literature from the University of Otago and a National Diploma in journalism from Massey University.
Julia brings a human element to communications, believing that everybody has a story to tell and that there is often a quirky and interesting angle to what they have to say. She’s achieved this at Blink in fields as diverse as the legal, energy, property and publishing industries. “There’s a great story within everything and it’s about bringing that story to life through great content across the many communications channels we specialise in from digital to media, content marketing and events.” Julia’s skills are built upon a journalistic background at the Wairarapa Times-Age and Bay of Plenty Times. In the UK she worked as a journalist and public relations specialist for several businesses, including West Yorkshire Police. Julia has a BA and has won the Junior Arts Reporter title at the national media awards.
Luke focuses on helping clients with a communications style based on solid back-to-basics methods. “I love being able to sit down with a client and really get to know them. Building those kinds of relationships is vital in unpacking what makes their business tick and helping understand their goals.” He has a proven ability to organise major publicity around events on a national scale, and to lead major projects in the commercial and residential property arenas. He enjoys coming up with impactful and creative advertising ideas. Luke thrived in the environment of a busy newsroom at Sun Media and was soon head of sports, although he continued to hone his skills in general reporting fields including council, politics and emergency services. In 2014, Luke was runner-up Junior Sports Reporter at the community newspaper awards before he joined Blink. Luke has a BA Hons in media/communications and a National Diploma in journalism.
Christiaan van Rooyen
Christiaan is yet to meet a design job that he can’t tackle with his broad, multi-disciplinary skillset. This stems from a varied background that includes designing footwear in his South African homeland, analysing data for London Transport, and working for a variety of design studios and advertising agencies. After freelancing in graphic and web design in various locations, he was drawn to Tauranga for its small-city lifestyle and, from March 2017, the chance to work with Blink. He was runner-up in the South African packaging awards and has won numerous accolades for his design work on annual reports. He has a National Diploma in graphic design and printmaking and a Certificate in web development.
Scott brings to Blink a passion for storytelling and a knack for grabbing an audience’s attention. “Good communication is all about telling stories in authentic and compelling ways. That’s what I love to do.” His abilities stem from a decade-long career as a journalist – he was a finalist for both the Feature Writer of the Year (Junior) and News Reporter of the Year (Senior) titles at the national media awards. After lengthy stints Waikato Times and New Zealand Herald, he moved to Tauranga as chief reporter of the Bay of Plenty Times. From 2005 he embarked on a decade-long OE, funding backpacking trips through 75 countries by teaching English and communications. In 2015 he hiked New Zealand’s 3000km Te Araroa trail before returning to Tauranga. Scott has an MA in Applied Linguistics, a BA in English and politics, and certificates in journalism and teaching.
Junior Account Manager
Jess has significant experience in social media and marketing in the area of retail. “Listening to the client and bringing attention to detail and deep thinking to their plans is what we love to do.” Jess knows how to present material with public appeal. Strong tech skills led to Jess being offered a scholarship to study computing, but she has instead opted to work towards a degree in business management.