The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw? If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox. World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing. Game of Thrones, Suits …