Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside? Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member. However, most news outlets reported that she was stood aside. Scott Macleod | Account ManagerScott brings to Blink …

Why an EDM is important for your business

Ellen Irvine | Account Manager e-newsletters

Why your business needs an EDM Electronic direct mail (EDM), commonly known as e-newsletters, are one of the most powerful PR and marketing tools your company can use. With some carefully crafted content, EDMs are an opportunity to build relationships with clients and help them feel connected to you. The best ones inspire clients to care about the company, and …