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Client

TOURISM BAY OF PLENTY

Project

No Place Like Home Campaign

Tourism Bay of Plenty embarked on a journey to foster regional pride and find what makes the Bay of Plenty an attractive place to live, work, stay and play. This featured local ambassadors fronting the campaign – Kane Williamson, Gemma McCaw, Tiki Taane, Rita Hall and Luuka Jones – and the creation of a community survey.

Blink led a public relations/marketing campaign involving social media, newsletters, advertising copy, media releases and ambassador liaison. Blink was an integral part of brand work including creating and implementing key messages and strategy.

Disciplines

Social Media, electronic newsletter, marketing strategy, media releases and liaison, advertising copy, liaison with campaign ambassadors  

Results

More than 800 took part in the community-focussed survey creating an uptake of residents sharing what they love about living in the Bay of Plenty. This helped develop a comprehensive understanding of the Bay’s unique offerings for the benefit of locals and visitors alike.

Survey results and comments were used in subsequent marketing collateral and a social media strategy with posts continuing to foster pride in the Bay of Plenty and its people.

“We have been working with Natalie and the team at Blink over the past two years. They have provided PR support, advice and actively undertaken to write and release regular updates to media regarding tourism growth and activity across the coastal Bay of Plenty region.

“When we’ve required urgent assistance, they have always responded – and their insights and advice has been invaluable.

“For the past year Blink managed all aspects of our social media. In that time, we experienced significant growth in numbers and engagement. We’re very appreciative of their assistance and experience. A lovely team to work with.”Kristin Dunne – CEO, Tourism Bay of Plenty

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